Welcome to the Associates of Cranfield Philips. These people are from various business and sporting arenas and are experts in their fields of coaching and key note speaking. All share the core values of Cranfield Philips.

Dr Clara Seeger

Mindfulness and NeuroLeadership coach and author

Dr. Clara Seeger is a coach, corporate facilitator, speaker and author with an MSc in Neuroscience and Mindfulness, specialising in facilitating positive change through Mindfulness, applied Neuroscience and Emotional Intelligence. Oxford-educated and with a PhD from King’s College London, she worked in Investment Banking before retraining as a coach. Clara has developed her own mindfulness-based coaching methodology and is passionate about introducing the benefits and neuroscience of mindfulness to the corporate world, both theoretically and practically.

She is the author of Mindfulness At Work In A Week: Learn To Be Mindful In Seven Simple Steps (Hachette UK, 2016), a practical and neuroscience-based introduction to mindfulness for the workplace.

Dr Seeger has worked closely with Phil Toogood in developing the mindfulness based peak performance program soon to be delivered into the corporate space.


Richard Pybus

International Cricket coach

He is a cricket coach that is widely respected internationally for exceptional achievement. He is former coach of the Pakistan and Bangladesh national cricket teams, taking Pakistan to the 1999 Cricket World Cup final. He is currently the most successful coach in South African first-class cricket having guided the Titans and the Cape Cobras to nine championship titles over six seasons, winning the Supersport Series Four Day Competition four times. He has completed the domestic double three times in a row as a coach, twice with the Titans and once with the Cape Cobras. He was awarded the South African Cricket Coach of the year in 2008–09 and 2010–11 by Cricket South Africa.

His consulting firm Optimal Performance applies the lessons of success from professional sport to developing elite performance for individuals and teams. Applying proven strategies across fields of human performance, working with clients such as First National Bank (South Africa), Eskom (South Africa), Cricket South Africa, Cricket West Indies, Bangladesh Cricket Board, Pakistan Cricket Board to achieve their strategic goals.

See Testimonial


is what you are capable of doing.


determines what you do.


determines how well you do it.